Our Story
Realised between New York City and Melbourne, Otto Razz is a brand on a mission to challenge the status quo. Established in 2019 by founder Hannah Reinehr, Otto Razz was born with the purpose of creating something remarkable, working with the most innovative minds of the fashion and luxury goods markets globally.
We use breakthrough materials to create a sustainable, ethical, and cruelty-free brand. Otto Razz is creating a modern identity for luxury goods by reimagining traditional fabric sources.
The Journey
I founded Otto Razz with a vision to transform the luxury fashion industry. My mission is to create positive change for both people and our planet by redefining industry standards and traditions.
My journey began at Parsons School of Design and continued through my work with renowned fashion houses, where I realised there was a more meaningful way to craft luxury items.
I believe that purchasing a handbag is a deeply personal experience - it’s more than just a functional accessory. Each piece can carry sentimental value, being tied to memories, self-expression, and deep emotional significance.
Otto Razz was created to honour this experience through innovative fabrics, timeless designs, and a commitment to inspiring positive change with minimal environmental, ethical, and ecological impact.
As a female founded and led company, I am grateful for the immense support and encouragement on this journey so far. I look forward to continuing the growth of Otto Razz, empowering women, and giving back.
Hannah Reinehr,
Founder and Creative Director
Our Mission
Our vision is to become a global symbol of sustainable luxury by transforming challenges into opportunities.
Otto Razz creations are handcrafted in Italy using apple leather fabric, produced from organic industrial apple waste. By upcycling this waste into a valuable resource, we prevent reliance on animal products.
We are on a mission to inspire positive change through people and industry, by redefining accessible luxury.